Social Media Use Statistics 2024. Out of 8.06 billion people in the world, 61.4% of the population use social networks, regardless of age or internet access. 62.3% of the world's population uses social media.

(datareportal) 25.2% of marketers will invest more in influencer. As of 2024, there are approximately 5.16 billion active social media users worldwide, which is around 59.3% of the global population.